A Look At SO Sofitel From Sebastian Solasachinda

Sofitel Luang Prabang, 3 Nagas Luang Prabang MGallery by Sofitel, and SO Sofitel Hua Hin, what do l under the supervision ofthe same man: Cluster Director of Marketing and Communications Sebastian Solasachinda.

He gave media a view into his professional career and the hotels he runs, primarily the SO Sofitel Hua Hin, in a recent interview, with him recapping the success of the hotel, which was recently rebranded back in early 2016. Sebasting, hailing from a small Swedish town called Flen, is born from a Swedish father and a Thai mother, who is now based in Bangkok.

SO Sofitel Hua Hin is unique amidst the many hotels in Cha Am and Hua Hin, by virtue of the fact that, every month, it hosts a SO beach party that’s open access: free for everyone, even non-guests. Hotel parties aren’t uncommon in Bangkok, what with it’s thriving tourism scene, but SO Sofitel Bangkok was the first to come up with it.

Sebastian worked in SO Sofitel Hua Hin back then, and is now bringing the trend to Hua Hin. He says that it matches the concept of the hotel to have beach parties, and to give their guests, as well as outside visitors, the chance to have fun amidst the sea and sand of Bangkok. He adds that these parties aren’t aimed at any particular age group, though most of their visitors tend to be the younger adults.

He has stated that he believes that, with the competition in the Thai hospitality sector, it’s important to be really creative, constantly coming up with new things to help your brand stand out. He attributes the more unorthodox ideas of the SO Hotels due to the lax rules on ideas: he says that there aren’t any strict rules when it comes to ideas. He says that the SO Hotels are successful because they’re willing to try the things that border on the strange; that the brand is willing to be a little strange to be different, and to not be a cookie-cutter hotel.

He says that the willingness to be different especially from its more elegant cousin brand Sofitel, is what ultimately makes SO successful and enticing.