You might have remembered the story of Snow White and her seven little friends, yes, the dwarves. She may have been the fairest one in the land, but she would never have had her happy ending without her seven little friends who prepared her special coffin while she was in her enchanted sleep. Without these seven little dwarves, the prince would have never found Snow White in perfect preservation.
Now, SEO plays a similar role. Think of your website, and your business as a whole, as the beautiful sleeping Snow White. Like Snow White, your website needs traffic (the prince) and this could only happen through the help of SEO (the dwarves.)
SEO, or search engine optimization, plays a huge role in the success of your website. It doesn’t matter if you have a small company or a large one you still need SEO to become successful as SEO maximize the profitability of your website.
Here are three reasons why you need SEO.
- SEO HELPS CONSUMERS FIND YOU. The first and foremost role of search engine optimization is to enable your website to be easily locatable by the consumers. For example, you are the owner of a website called UglyChristmasSweater.com which primarily sells ugly Christmas sweaters. Now, when consumers type your product in the search engines, a long list of results would appear on the page, all related to ugly Christmas sweaters. If your website is optimized, it would easily appear on a higher ranking on the SERPs (search engine results page). If your rank is high and people easily find you, you have a higher chance for traffic and conversion.
- SEO IS COST EFFECTIVE. Now that you know how SEO is important to your website, you should also know that it is a cost effective way for you to grow your business and profit. The most successful companies have prioritized SEO, integrating it into the design of the website and the overall marketing strategy.
- SEO IS A GREAT INVESTMENT. Why, you may ask? Well, it is because the effects of SEO are long lasting. Meaning, you are spending too less on something that would benefit you for a long time.