The domain name is your address on the internet. Domain name is more than just a unique internet address; it makes a big difference in creating a successful online presence or being lost in cyberspace. If you don’t choose your domain name wisely, you will be stuck with a bad name that will require time and efforts to change.
There are a few things to consider when choosing the domain name. First, it has to match the registered name of your business. For example if the registered name of the business is High Street Plumbers, you have to consider options like: highstreetplumbing.com or highstreetplumbers.com. While it is not exactly like the registered name of the business, it is related and can be used by consumers to search online.
Businesses can never go wrong if they use .com as domain extension. Extensions can also be considered according to the location of the business. For example, if the business is in the United Kingdom, it can use the domain extension of .co.uk. High Street Plumbers domain extension will look like highstreetplumbing.com or highstreetplumbers.co.uk. If .com is not available, the business can use.net or .org if it is a non-profit organization.
The choice of the domain name matters to search engine optimization (SEO) although the impact may not be as great as before. Having keywords in the domain name is a matter of being relevant; however, if it is not possible, do not worry because the keywords can still be used in the website content. If the business is local, it makes better sense to include the location in the domain name.
If the main domain name is highstreetplumbers.co.uk, you might as well buy highstreetplumbing.com and highstreetplumbing.net and have the option of domain parking in these sites. The business will also be more accessible to customers searching across a number of sites.
Most of the customers of Bristol plumber are generated through word of mouth recommendation; however, the website is a rich source of information on the various services offered. Aside from fixing leaking pipes, the plumber can help in designing the bathroom to make the most from the available space.