Different tools and tricks are available for web designers to ensure that a website looks great enough to generate a good first impression. Web design has become more exciting and creative however, these fancy tricks often get in the way of important functions like being able to find information easily. If you will check out the websites of retailers like Amazon and Wal-Mart, you will see simple design features because their main goal is conversions.
For many web designers, the problem is how to create a balance between creativity and functionality. In many instances, the website owner will demand a modern and eye-pleasing web design that has the capability to make conversions. For example, when web design makes use of animation, the website becomes visually engaging to gain the interest of web users. To ensure that you do not go overboard with animation, the key is control. The user must be able to control animation through a mouse click or scroll.
Websites are only given a few seconds to capture the viewers’ attention. During the relatively short span of time the user must be able to find information being sought for. On the home page, the most important elements include the navigation menu and the call to action button. For the call to action button to be effective, it must be clearly seen by users and not hidden in clutter. To make sure that the navigation links and call to action button stand out, contrasting colors must be used.
Majority of web users will only wait for at least 10 seconds for a page to load otherwise the search will be abandoned. The reasons for slow loading time include overuse of video content, heavy parallax animation, unnecessary scripts and large images. It is vital to ensure that the web page loads as fast as possible because the main goal of web design is to drive conversions.
To learn more about creating user-friendly and beautiful websites, visit www.perth-web-design.com.au. Functionality and user-friendliness are incorporated at the start of the design process with continual testing to ensure that design features will be adjusted to optimize conversions.